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Best Marketing Initiative

Sponsored by Bank of Ireland UK

This award will recognise a business that can demonstrate a creative, innovative and effective marketing initiative that has inspired their target market, increased profit, sales, usage and awareness.

The judging panel will be looking for effective use of the chosen marketing initiative or campaign to promote the business.

Applications should include:

  • Key objectives and targets of the marketing initiative or campaign
  • Evidence of the market research and approach of the initiative
  • Evidence showing the results of the initiative

This is a written submission award. Please download, complete and return the official application form no later than 5pm Friday 12th February 2016.

Stage 1 of the judging process will be to shortlist submissions based on the criteria above. If an applicant is shortlisted for Stage 2, they will be invited to attend a short interview/presentation with the judging panel followed by Q&A. Shortlisted finalists will be notified by Wednesday 17th February 2016. The panel will then rank the shortlist based on the interview. Please note that if an applicant is shortlisted for stage 2 of the judging process, they must be able to attend a 10 minute interview/presentation on Wednesday 24th or Thursday 25th February 2016 at the Lagan Valley Island, Lisburn.

Bank of Ireland UK

Bank of Ireland UK

22-24 Market Square
Lisburn
County Antrim
BT28 1AG

Tel: 028 9267 5347
www.bankofireland.co.uk